This is an ambitious lifestyle. This is a brand that embodies that lifestyle. It is a commitment. To Strive. To Hustle. Succeed.


Rules are simple... You are given one life, make the most of it. Do something important. Begin. Time is limited. The challenge is not lack of time, but lack of direction. To progress efficiently you must live specifically in the direction of your choosing. We cannot hit a target we cannot see, furthermore, we cannot hit a target that does not exist. 


Choose a target and set your focus.


Decide. Believe. Proceed


After the decision is made, days become steps on the ladder to success. The climb is intentional. Reason is evident. A purpose exists for an everyday hustle. It’s no accident.


You become proof of purpose. 


Quality of life is created. Created through effort and creativity. Creativity that is focused. Focused on your hearts desires. That desire is your calling. A calling only you can answer, because it is a calling only you can hear. 


PROOF® apparel serves as a reminder. It delivers a message. It is a fair warning. It embodies our core beliefs of quality, meaningful substance, and sophisticated style. This is an authentic lifestyle brand. A brand and lifestyle one in the same.